We match international wine producers with the right Dutch importers, saving you time and helping you grow your brand faster.
Routes-to-market services
Your wine deserves a place in the Dutch wine market
Find your Dutch wine importer
The Netherlands is one of Europe’s most internationally connected wine markets. Dutch importers are continuously looking for distinctive producers that complement their portfolios, while consumers are known for their willingness to explore new regions, grape varieties, and sustainable wines. For wineries with a clear identity and reliable quality, the Dutch market offers excellent opportunities for long-term growth. But breaking into this market without the right connections? That’s where most producers get stuck.
Wine Sessions bridges that gap.
We know the Dutch import landscape inside out – the key players, the niche specialists, the fast-growing independents. More importantly, we know how to position your wines so the right importer immediately sees the fit.
This is for you if..
- You’re a wine producer (or their export manager/ambassador) from outside the Netherlands looking for your first Dutch importer.
- You want to discover the market potential for your wines in the Netherlands.
- You’ve had interest from the Dutch market, but don’t know how to convert it.
- You have a great wine portfolio, but cold email outreach isn’t generating results.
- You want a trusted local partner to represent your interests.
- You value long-term relationships over quick transactions.
Why Wine Sessions?
Wine Sessions is a specialist consultancy with roots in both the wine world and the Dutch business landscape.
- WSET Level 4 Diploma and Master of Wine candidate – we speak wine at a high professional level
- Established importer network – built over years
- Cultural fluency – we understand what Dutch importers look for, and how to present your story in a way that resonates
- Boutique approach – we work with a select number of producers at a time, so you get the attention that you deserve.
How we work
Entering a new export market requires more than finding an importer. Our 6-step process combines market insight, strategic positioning, and carefully selected introductions to help your winery succeed in the Dutch market.
1. Discovery
Every winery has different ambitions. We begin by understanding your goals, target customers, and what success in the Dutch market looks like for you. This forms the foundation for a tailored market entry strategy.
2. Winery and portfolio assessment
We take a deep dive into your winery, portfolio, production philosophy, pricing, export experience, and brand story. Together, we determine how your wines should be positioned in the Dutch market.
3. Market analysis
We analyse the Dutch wine market to identify opportunities for your winery. You'll receive insights into market trends, pricing, competition, and suitable routes to market. Where appropriate, we also discuss complementary strategies such as trade tastings, masterclasses, and industry events.
4. Importer selection
Using our industry knowledge and established network, we identify Dutch importers whose portfolio, customer base, and commercial focus align with your wines. We prioritise quality of fit over quantity of introductions.
5. Introductions
We make warm introductions to carefully selected importers and guide the initial conversations. Our local knowledge and relationships help ensure your winery is presented professionally and to the right partners.
6. Partnership support
Our work doesn't end with the introduction. We support you throughout negotiations to the extent that works for you, advise on commercial terms, and help you navigate the practical and cultural aspects of doing business in the Netherlands, increasing the likelihood of a successful long-term partnership.
Ready to find your Dutch importer?
Let’s talk about your wines, your goals, and whether the Dutch market is the right next step for you.